Skip to content

The history behind an absolute unit

Author
josefinabravo
Published Date
April 10, 2018
A black and white photograph of a ram facing right, as featured in the viral absolute unit tweet.

<<Written by Dr Ollie Douglas, Curator of MERL Collections

Intrigued by the photo of the‘absolute unit’ that’s been doing the rounds on social media? Why was this ram such a unit? Why is livestock so often large and… well, stocky? And why does the Museum of English Rural Life have massive numbers of photos, prints and paintings of enormous farm animals?

Why was the ram in the photo such a unit?

Firstly, its an Exmoor Horn ram, meaning its a breeding male from a hardy type of sheep designed to cope with hill environments. This breed was intended for meat and wool production, which meant it had to pack a bit of meaty muscle and sport a fulsome fleece. In other words, it was the full package or, as our social media folks put it so eloquently, ‘an absolute unit’. This particular ram was born into a pedigree flock. It was then selected by an Exmoor Horn expert (the uncle of the original breeder), George Thorne. He would have been looking for a chosen few male lambs to raise into breeding rams. The unlucky majority would be destined for castration and to be sold on as fat-stock lambs. Our absolute unit clearly showed the desired attributes of this particular breed from an early age. If you want to know more about the qualities that George would have been looking for then check out the Exmoor Horn Sheep Breeder’s Society (http://www.exmoorhornbreeders.co.uk/breedqualities.htm).

2024 update: absolute unit merch

You asked, and we delivered. Buy exclusive absolute unit merch from our official online shop. International delivery available on all orders.
Model shot of Tom, from The MERL.

Why is livestock so often large and stocky?

Size and a solid build were considered key attributes by the folks who designed our modern farm breeds. Essentially, these farming pioneers of the 18th and 19th centuries took local and ancient breeds and crossed and selectively bred them to favour particular features. This meant they chose specimens good at producing milk, examples that appeared to be hardy and healthy, and in this way began to design animals to suit particular climates, landscapes, and production aims. At its heart though there was a great deal of guesswork involved and in many cases it was a simple story of super-sizing for maximum profit. If you do pop to the cinema to watch Peter Rabbit, look at the fizzy drinks and popcorn and its the same idea at work. A bigger box of popcorn and a larger drink can be sold for more money and, broadly speaking, breeders thought the same was true for farm animals. In other words, the bigger the unit, the larger the fleece and the meatier the carcass.
A painting of a brown cow facing left in a farmyard. A man on the right in a smock leans on a fence.
A Polled Heifer; Unknown artist

Why does the Museum have all these images of enormous farm animals?

When you’ve bred an impressive animal such as our absolute unit, how do you celebrate? As well as treating yourself to time off and a visit to your friendly local museum, you probably want to show off how good you are. So, you enter the animal in a show and allow it to compete against other animals. Before the advent of photography in the mid-19th century you might have commissioned an artist to paint your prize beast but by the mid 20th century you’d expect the farming press to snap a shot of it for the next exciting installment of Farmer and Stockbreeder. That way, instead of having to pop into town to watch the latest blockbuster you can simply stay at home and enjoy a striking image of an enormous animal on your own wall or flick through a publication with a photograph of an absolute unit that you helped to create.
A black and white photograph of a large bull.
This photograph was taken by Joan Pitt, a mid-20th century photographer of pedigree cattle.

If you are still intrigued and want to find out more, we’ve got lots of livestock portraits on display in the Museum. They sit alongside a copy of the world’s only boardgame dedicated to the artificial insemination of dairy cattle and an ‘artificial bee inseminator’ (incidentally, this is mentioned in the cartoon about the development of livestock breeds but almost certainly doesn’t feature in Peter Rabbit). You are also very welcome to come and browse our amazing library and use our Reading Room to delve into our extensive photographic archives, absolute unit included.

Hedgehog extravaganza
Author
Joe
/
Published Date
July 24, 2025

The Friday Walks, with Man in the Woods

In this episode of The MERL podcast, we speak to Bristol-based artist Scott about his artistic practice documenting weird Britain.

School group in the garden
Author
Joe
/
Published Date
July 21, 2025

Another brilliant school year

Learn about the highlights of our schools and learning programmes from the 2024/25 academic year.

Jo Clement (a woman with long brown hair and glasses) holds an object at The MERL
Author
Joe
/
Published Date
April 4, 2025

Announcing our new Fellow, Dr Jo Clement

Read how our new MERL Fellow, Dr Jo Clement, is engaging with the Robert Dawson Romany Collection to explore the heritage of Gypsy, Roma and Traveller people in England.

Shepherds herding sheep across a valley.
Author
Joe
/
Published Date
February 7, 2025

Voices: introducing our 2025 programme

Get the highlights of what’s coming up in the first half of 2025: from exhibitions and displays, to free tours and talks, plus the announcement of our official podcast.

The top of a letter to William Champion, farmer
Author
Joe
/
Published Date
February 5, 2025

Thomas and Austen: a gay relationship in the MERL archives?

For LGBTQ+ History Month 2025, researcher Tim Jerrome shares how he’s using rural archives to research same-sex relationships in the countryside.

A. Hedley Richmond's drawing of a proposed garden and Lewisham Hospital
Author
Joe
/
Published Date
January 6, 2025

Landscapes of public health

How does public health impact the design of public spaces? We recap the contents of the 2024 symposium of FOLAR (Friends of the Landscape Archive at Reading), held at The MERL.